Nick Spivak

Nick Spivak

Head of Marketing & Sales, AskSpot

LinkedIn

About the author

Nick holds a master's degree in Artificial Intelligence Systems, with a qualification as a Computer Systems Analyst, from Kharkiv National University of Radio Electronics (2015). He has worked on the web since 2008.

From 2017 to 2026 he led growth, marketing and sales at two web development agencies. He built their inbound channels, sales processes and teams, and took the business up-market to enterprise and public-sector clients – among them BNP Paribas and Dolby.

He joined AskSpot in April 2026 to lead marketing and sales. Here he writes about conversational product discovery, support automation and the AI behind both, for the people who run online stores.

Articles by Nick Spivak

9 articles
05.10.2026 · 10 min readWhat is an AI shopping assistant? How it works and the best for e-commerceWhat an AI shopping assistant is, how store-side assistants differ from ChatGPT or Rufus, what they do – and the best AI…Read the article →05.10.2026 · 7 min readAI customer service for e-commerce: what to automate and what to keep humanAI customer service for online stores: what shoppers ask, what to automate, what to keep human and how to roll it out…Read the article →05.10.2026 · 8 min readAI agent vs chatbot: what’s the difference for an online store?AI agent vs chatbot for online stores: where a chatbot stops, how an agent advises, checks fit and adds to cart –…Read the article →02.10.2026 · 9 min readHigh-converting product pages: the question most guides skipImages, copy and reviews help shoppers who've decided. High-converting product pages also answer the undecided: which of these is right for me?Read the article →21.09.2026 · 7 min read56% of your shoppers arrive after hours – the case for 24/7 AI supportMore than half of all customer conversations arrive outside 9–17. See the case for 24/7 AI support – and what it costs…Read the article →18.09.2026 · 6 min readCan AI handle “where’s my order?” – automating order-status and tracking questionsOrder-status questions are the biggest repeat ticket in e-commerce. See how AI order tracking answers "where's my order?" 24/7 – securely, in…Read the article →18.09.2026 · 7 min readAI product discovery: keep shoppers buying on your store, not on ChatGPTShoppers now ask AI which product to buy. Keep product discovery on your store, grounded in your own catalogue – not on…Read the article →10.09.2026 · 11 min readBest Tidio alternatives for e-commerce (2026)Six Tidio alternatives for online stores – scored on one 16-point rubric, with what each really costs at 1,000 AI conversations a…Read the article →07.09.2026 · 10 min readBest AI Chatbots for E-commerce (2027)An honest comparison of the 11 best AI chatbots for e-commerce in 2027 – features, pricing, and what each tool is really…Read the article →

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