spotIndustry
Scale
20+ markets: PL · DE · IT · RO · HU · SK · CZ · FI · DK · GR · LT · SI · HR + more EU
Modules
Integrations
RedCart · Thulium
Reported by Mamabrum
The outcome for a baby & kids store
One multilingual AI assistant across every Mamabrum store — the results the company reported after rollout.
−30%
fewer customer service inquiries
20
languages served at one standard
20+
European online stores on one assistant
1
support team across every market and language
“AskSpot has significantly improved our customer support across the 20 language versions of our e-commerce store mamabrum.eu, as well as in our diverse marketplace sales — from Allegro in Poland to Amazon throughout Europe. It has streamlined our communication in multiple languages, boosted our efficiency and helped us consistently deliver exceptional service to our customers.”
Before AskSpot
20+ stores, 20 languages, one support team
Mamabrum sells children’s and outdoor products across more than 20 European online stores — Mamabrum.eu, Mamabrum.de, Mamabrum.fr and more — and serves customers in 20 languages. As the business grew, supporting every market to the same standard became harder every month.
A large share of inquiries were product-fit questions — matching an item to a child’s age and features — and order status, arriving around the clock and in every language. The company needed to scale support without expanding the service team.
EU storefronts to cover
20+
Languages to support
20
Product & order inquiries
rising
Cover outside business hours
none
Rollout
How Mamabrum rolled out AI chat and inbox on RedCart
Two agents on the same catalogue: a multilingual sales chat on every storefront first, then the post-sale email queue — so a customer in any market gets the same answer, before and after they buy.
Step 01
Multilingual chat on every storefront
Advice and sales, in the shopper’s language
The chat detects the customer’s language and runs the conversation as if the store were local — 13 shopper languages appeared in a single month, each answered by the same assistant.
What shoppers ask
- If I order today, will it arrive by Friday?
- Which climbing-dome size for kids 5 and 7?
- A gift for a 1st birthday — any ideas?
Step 02
Thulium email queue on the same catalogue
Post-sale support across every market
Mamabrum’s Thulium inbox joined the same agent — order status, invoices, returns and courier problems answered end to end, with complaints and faults triaged to the team.
What customers write
- Where is my order? Can you track it?
- A part is missing from the tipi tent
- Can I get an invoice for my order?
Around the clock
Your busiest hours aren't nine to five
Each bar is the share of chats by hour of day, in local time. The shaded window is when a typical team is at their desks. Everything outside it is the agent working a shift no one else is on.
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See every story
Every merchant we have measured — what shoppers asked, what the agent did, and the numbers it moved.
Browse them all →
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