Case study

How 4FIZJO resolves 61% of customer chats with AI

4FIZJO is a European retailer of physiotherapy, rehabilitation and fitness equipment — massage guns, SUP boards, compression therapy and home-training gear — selling across its own stores and marketplaces such as Allegro.

4 min read

4FIZJO Assistant
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Scale

120,000+ orders a month · 120+ employees

Languages

PL · RO · HU · CZ · DE · AT

Integrations

IdoSell · Thulium · Allegro

Implementation results

Key results

What AskSpot’s AI Chat delivers on 4FIZJO’s storefronts — from the first question to checkout, around the clock.

11.8%

of chats add an item to the cart

8.4%

of chats end in a purchase

61%

of chats resolved

24/7

product advisory and support availability

“AskSpot helped us serve customers faster and better. Multilingual features and marketplace integrations were crucial, as well as the ability to search and recommend products and answer even hard product questions.”

Ewa Kosiorek

★★★★★

Ewa Kosiorek

Head of Customer Service, 4fizjo

Before AskSpot

120,000 orders a month, four channels, six markets

Customer inquiries reached 4FIZJO from four directions at once — the online stores in Poland and Czechia, marketplaces such as Allegro, email and contact forms — all converging in the Thulium helpdesk.

As order volume grew, keeping service both fast and high-quality got harder. A large share of tickets were repetitive cases that never needed a consultant — and every market had to be answered in its own language.

Channels landing in one helpdesk

4

Markets to answer, each in its language

6

Repetitive, routine tickets

rising

Answers outside office hours

limited

Rollout

How they rolled it out

Planned around measurable goals — take the repetitive questions off the team, provide 24/7 product advice and speed up resolution: chat on the storefronts first, then the helpdesk queue, both against the same catalog and internal systems.

AI Chat Agent

Step 01

Website AI Chat

Advice, specs and orders on-site

Deployed across 4fizjo.pl, 4fizjo.cz and 4fizjo.ro, answering from the live catalog and order data — so shoppers compare models, check specs and track orders themselves, each in their own language.

What shoppers ask

  • What’s the difference between the Pro and Classic massage gun?
  • Which SUP size for three small kids?
  • I signed up for the newsletter — where’s my 10% code?

AI Inbox Agent

Step 02

Inbox Agent in Thulium

Email and Allegro tickets, post-sale

Integrated with the Thulium helpdesk over the API. The agent pulls order and product data from the ERP/OMS, drafts or sends replies, updates ticket status, and routes what needs a person.

What shoppers ask

  • Where is my order right now?
  • I’d like to return a board that didn’t suit me
  • The courier logged a delivery I never got

Measured in AskSpot

What the chat agent does in a month

6

markets, in the shopper's language

54%

of chats come in after hours

~10

messages per conversation

21,360

conversations handled a month

From real conversations

What 4FIZJO shoppers actually ask

Buying and delivery terms, product specs and fit, and order tracking lead the mix — the advisory questions a physio and fitness catalogue generates: which model, what size, will it suit me.

Purchase & delivery terms21.2%
Specs, fit & compatibility20.7%
Order status & delivery17.4%
Product search & advice16.7%
Discounts & promotions8.8%
Complaints5.5%
Returns4.9%
Out of stock4.8%

Based on tagged conversations over 30 days · around 10 messages each · 54% arriving after hours.

Helpdesk inbox

The Inbox Agent clears repetitive email and marketplace tickets in Thulium

4FIZJO answers email, contact forms and Allegro messages in the Thulium helpdesk. The Inbox Agent pulls new tickets over the API, reads order and product data from the ERP/OMS, and resolves the routine ones end to end — the heavier post-sale cases are triaged and routed to a person.

25%

Routine email and marketplace tickets are resolved end to end by AI — the rest are triaged and routed to the right team.

Resolved by AI

  • PLWhat's the status of my order?Order status
  • CZWhen will my SUP board be delivered?Delivery
  • ROPlease cancel my orderCancellation
  • HUWhere do I enter my newsletter discount code?Discount
  • PLCan I get an invoice for this order?Invoice

Sent to your team

  • PLReturning a massage gun that didn't work outReturn
  • DEThe courier logged a delivery I never receivedDelivery
  • HUOrder arrived with a part missingComplaint

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Test before you trust

Worried AI will cost you customers?

You never flip a switch and hope. Every answer is checked by our AI, our specialists and your own team before launch — and if you want extra reassurance, you can go live after hours first.

Layer 01

Self-testing AI

Every reply is checked automatically against your catalog and your rules, so off-topic or off-brand answers are caught before anyone sees them.

Layer 02

Vetted by experts

Our specialists challenge it with all kinds of questions, drawing on experience from dozens of e-commerce projects we've run, then sign off on the quality.

Layer 03

Tested on staging

Your own managers get a private staging environment to try the chat end to end — ask anything, push the hardest cases — and approve it before go-live.

Layer 04

After-hours launch

Want extra reassurance? Optionally go live only outside working hours at first, review every answer and the full statistics, then expand when you're ready.

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