spotIndustry
Markets
9 storefronts: PL · HU · SK · RO · NL · DE · CZ · BG · LT
Modules
Years on market
15
Results
Key results
Measured in AskSpot across 19,207 chats over a 60-day window at the peak of the garden season. The average chat-driven order is €455, because what gets bought is a pergola, a pavilion or a full furniture set, not an accessory.
€384,000
in chat-driven orders a month
15%
of chats fill a basket
9%
of chats end in a purchase
90%
of chats resolved with no human
Before AskSpot
The season is three months long
Garden retail has a season, and the season is short. Ogrodosfera does the bulk of its year between May and July, and in those weeks a shopper standing in front of a €350 pavilion wants to know things the product page cannot tell them: whether the roof will hold a winter, what the seat height is, whether a 3 × 4 m frame will actually stand on a 320 × 385 deck, whether the side curtains and the mosquito nets are included or extra.
Those are showroom questions about a showroom purchase, and two thirds of them arrive after the office has closed — in the evening, at the weekend, in the middle of the only quarter that matters, in nine languages across nine storefronts. Staffing that is less a scheduling problem than an arithmetic one, and an unanswered “will it fit?” is not a delayed sale. It is a shopper who closes the tab.
What decides the sale
specifications
Typical basket
one large item
Storefronts to staff
9 languages
Help after closing
none
Rollout
How they rolled it out
One module, three jobs, added in the order the catalogue demanded them: answer the spec, then match the part, then do both in eight more languages.
Step 01
Catalogue & Spec Grounding
Answering from the product data
Over ten thousand products were indexed on the numbers that decide a garden purchase — post spacing, seat height, sheet gauge, roof weight, snow and wind rating — so the agent quotes the specification instead of paraphrasing the description.
What shoppers ask
- Is this gazebo an all-year one?
- How thick is the sheet metal on this shed, and will it take wind?
- What’s the seat height?
Step 02
Accessory & Spare-Part Matching
The second sale, and the one that keeps a customer
Side curtains, mosquito nets, replacement canopies and ground anchors were mapped to the frames they fit, so “I have a Valencia 3×4” returns the right part rather than a category page. It is 13% of every conversation.
What shoppers ask
- Can I buy just the roof cover?
- I need a new curtain or blind for a 3×4 La Palma pergola
- Can I add a brown canopy and cushions to the Valencia swing?
Step 03
Nine Storefronts, One Catalogue
GardenWay, in the shopper’s own language
Separate agents run on ogrodosfera.pl and the eight GardenWay domains — Hungarian, Slovak, Romanian, Dutch, German, Czech, Bulgarian and Lithuanian — off the same product data. Hungary alone is 16% of all chat.
What shoppers ask
- Mikor lesz elérhető ez a garnitúra? — Hungarian
- Aká je dĺžka sedačky aj s tým dreveným priestorom? — Slovak
- Vine husa de acoperiș cu accesoriile de montaj? — Romanian
From real conversations
What Ogrodosfera shoppers actually ask
Two topics are two thirds of everything asked, and neither of them is about an order. "What exactly are the dimensions, and will it survive a winter?" comes first; "which of these should I buy?" comes a close second. Accessories are the quiet third — a frame outlives its canopy, and the shopper who needs a new one knows the model but not the part.
Based on 19,206 tagged conversations over 60 days · about 8 messages each · 66% arriving outside business hours.
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