Case study

How chat advice puts €1.9M
of garden furniture in baskets a month

Meblobranie is Poland's largest garden furniture retailer by 2024 revenue among registered trading companies. Its range covers everything needed to furnish a garden or terrace: pergolas, gazebos, outdoor furniture, garden sheds, carports and hot tubs. The same selection is available in Romania, Czechia, Hungary and Slovakia under the Furnivo brand.

5 min read

Meblobranie Assistant
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Scale

4,700 garden and terrace products

Years on market

16

Integrations

Custom integration · Freshdesk

Results

Key results for a garden furniture store

Measured in AskSpot over 30 days – what the agent does for the basket, and how much of the queue it closes on its own.

€1.9M

of furniture added to the cart a month

20.2%

of chats fill a basket

46.3%

of chats with a recommendation click it

70%

of chats resolved

“The rollout took less time than we expected and did not require rebuilding our processes. The AskSpot team fit the solution to the way we work, not the other way around. We saw that flexibility at every stage, including when we raised feedback.

Before going live we tested the assistant on our own hardest questions and decided which cases it starts with. We are widening its scope step by step and still see room to grow. Repetitive questions no longer take up our advisors’ time, so they can spend it on the conversations that call for judgement and a human touch. Customers get accurate answers in the evenings and at weekends too, while our team’s working hours have stayed the same.”

EW

★★★★★

Ewelina Wiechetek

Head of Customer Experience, Meblobranie.pl

Before AskSpot

Every set has to fit a garden nobody at the shop has seen

Meblobranie sells outdoor living in fixed sizes: a pergola is 3×4 m, a steel shed is 240×300 cm, a corner set has a 138 cm short arm. The shopper has a terrace, a fence line and a wall – and needs to know whether those numbers work together before committing several hundred euros. That arithmetic is not on a category page, and getting it wrong means returning something that arrived in five boxes.

The other half is what the catalogue cannot be talked into. Sets ship in the configurations shown, so the cushions do not come in a darker shade and the mosquito net is not sold on its own. Saying that plainly, and naming what does work instead, is most of the job – and the demand runs into the evening and across the weekend, when the terrace is in front of the shopper and the shop is shut.

Cover outside opening hours

none

Questions that repeat most

dimensions & configuration

Peak enquiry time

evenings & weekends

Queues to staff

chat & Freshdesk email

Rollout

How Meblobranie rolled out AI chat and a Freshdesk inbox

The catalogue first, because a garden set is chosen on its measurements; then the purchase rules, because anchoring, delivery and assembly decide whether those measurements are usable; then the email queue, where the same set turns up again as the logistics of a big delivery – dates, parcels and order changes.

AI Chat Agent

Step 01

Catalogue & Spec Sync

Sizes, materials and colour variants

The whole outdoor range went in – pergolas, gazebos, technorattan corners, steel sheds, carports and hot tubs – with the dimensions the products are actually chosen on. The agent does the arithmetic out loud: a 3 m pergola against a 2.40 m terrace, a 138 cm short arm against 140 cm of wall. Where a size does not exist it says so and names the nearest one that does.

What shoppers ask

  • My terrace is 2.40 by 4.50 m – which pergola fits?
  • A shed 5 metres wide and 2 metres deep
  • How thick and wide is the top profile?

AI Chat Agent

Step 02

Knowledge Base & Purchase Rules

Anchoring, delivery and the limits of the range

Anchoring requirements, multi-box delivery, instalment payment and – just as important – what the range will not do came from Meblobranie’s own knowledge base. So “can I swap the cushions” and “is there an assembly service” get the shop’s answer rather than a guess, with the alternative that does exist named in the same reply.

What shoppers ask

  • Does the pergola have to be fixed to paving, or can it go in the ground?
  • Can I order just the mosquito net for a 3×6 pavilion?
  • Is there an assembly service, and what does it cost?

AI Inbox Agent

Step 03

Freshdesk Integration

The post-sale email queue

The Freshdesk queue joined the same catalogue and order data, so a delivery rule only has to be right once to be right on chat and in the inbox. Because a set arrives in several boxes, most of this queue is delivery logistics – which anchor size, how many parcels, when the order lands, a date to move. Anything that needs a judgement call, like a claim with photos, goes to the team with the thread intact.

What customers write in

  • Can the delivery be moved by one day?
  • What size anchors do I need for a 3×3 pergola?
  • When will the second box of the set arrive?

Measured in AskSpot

What the agent does in a month

10,400

conversations handled a month

5

markets, in the shopper's language

62%

of chats come in after hours

7.7

messages per conversation

Around the clock

Your busiest hours aren't nine to five

Each bar is the share of chats by hour of day, in local time. The shaded window is when a typical team is at their desks. Everything outside it is the agent working a shift no one else is on.

Mon–Fri 9–17, team at their desks00:0003:0006:0009:0012:0015:0018:0021:00
Staffed hours (38%)After hours (62%)

From real conversations

What Meblobranie shoppers actually ask

Garden furniture is bought on measurements. A third of everything asked is a dimension or a specification – how thick the top profile is, whether a 3 m pergola clears a 2.40 m terrace, whether the cushions come in a darker shade. The rest is the practical half of a big-ticket delivery: what it costs and when it lands, how many boxes to expect, and which net or blind fits the model already standing in the garden.

Specs & dimensions34.1%
Delivery & purchase terms18.5%
Product advice16.2%
Accessories & spare parts11.7%
Discounts & promotions6.5%
Order status & delivery5.9%
Complaints & returns5.6%
Fit & compatibility4.1%

Based on tagged conversations over 30 days · a conversation can carry several tags, so the shares add up to more than 100% · 7.7 messages each · 62% arriving outside business hours.

Post-sale inbox

The email queue is mostly the logistics of a big delivery

Meblobranie's Freshdesk queue runs through the AI Inbox Agent alongside the on-site chat. A garden set ships in several boxes, so the queue is mostly delivery logistics – dates and notifications, how many parcels, a change or a postponed order, an invoice. Routine tickets are answered end to end, around the clock; complaints and anything needing a judgement call are triaged to the team.

77%

Routine support emails are resolved end to end by AI – the rest are triaged and routed to the right person.

Resolved by AI

  • PLCan the delivery be moved by one day?Delivery
  • PLPlease cancel the order I placed todayCancellation
  • PLWhat size anchors do I need for a 3×3 pergola?Assembly
  • PLHow many boxes does the corner set come in?Delivery
  • PLI need a VAT invoice for my orderInvoice

Sent to your team

  • PLAn element arrived damaged – photos attachedComplaint
  • PLCan you make a pergola in a custom size to order?Made-to-order
  • PLA business order – please send a quote and invoiceB2B enquiry

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Test before you trust

Worried AI will cost you customers?

You never flip a switch and hope. Every answer is checked by our AI, our specialists and your own team before launch – and if you want extra reassurance, you can go live after hours first.

Layer 01

Self-testing AI

Every reply is checked automatically against your catalog and your rules, so off-topic or off-brand answers are caught before anyone sees them.

Layer 02

Vetted by experts

Our specialists challenge it with all kinds of questions, drawing on experience from dozens of e-commerce projects we've run, then sign off on the quality.

Layer 03

Tested on staging

Your own managers get a private staging environment to try the chat end to end – ask anything, push the hardest cases – and approve it before go-live.

Layer 04

After-hours launch

Want extra reassurance? Optionally go live only outside working hours at first, review every answer and the full statistics, then expand when you're ready.

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