Case study

How Carmager resolves 72% of chats
across 12 markets

Carmager sells made-to-measure car accessories – seat covers, floor and trunk mats, roof, bike and ski racks, door-sill protectors and wipers – cut to a specific make, model and production year.

3 min read

Carmager Assistant
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Industry

Scale

87,000 products

Languages

PL · ES · DE · IT · FR · RO · PT · HU · DK · SK · CZ

Integrations

IdoSell

Results

Key results for a car-accessories store

Measured in AskSpot over 30 days, on all twelve storefronts – what a confirmed fit does to the basket, and how much of the queue never reaches a person.

€22,100

in chat-driven orders a month

19.6%

of chats add an item to the cart

11.3%

of chats end in a purchase

72%

of chats resolved

“Thanks to AskSpot, we have significantly reduced customer response times and improved the quality of service at carmager.com. The automation works reliably and delivers real value to both customers and the team. The solution scales well with store traffic and proves itself in day-to-day operations.”

Joanna Wrotniewska

★★★★★

Joanna Wrotniewska

Customer Service Department Manager, carmager.com

Before AskSpot

Twelve storefronts, and one question that never changes

Nothing in this catalogue is generic. A seat cover, a trunk liner or a roof rack is matched to one specific car. During the chat the shopper gives the vehicle’s details – make, model, generation or production years – along with the specifics they still have to go and check: the trim, whether the rear bench splits 2/1, whether the roof has factory fixing points. Every sale turns on the same question, and getting it wrong turns into a return.

That question then arrives twelve times over, in twelve country storefronts, in the shopper’s own language. Seven in ten of those conversations come from outside Poland – Spain, Germany, Italy, France, Romania, Portugal, Hungary – while the phone line runs weekday mornings from one office in Toruń. Most of the asking happens after it has closed.

Country storefronts to cover

12

Phone line

25 h a week

Help outside those hours

none

Every part sold by

make · model · year

Rollout

How Carmager rolled out AI chat on IdoSell

Two moves, in the order that removed the most work: the fitment question first, then the same agent on every country storefront – all reading one catalogue.

AI Chat Agent

Step 01

Fitment Catalogue Sync

Which part fits which car

The IdoSell catalogue is indexed by production range, so the agent answers a fit question from the same data the product page is built on – across Auto-Dekor, Aristar, Amos or Amal Plast.

What shoppers ask

  • Does it mount into the factory fixing points?
  • Are the covers compatible with side airbags?
  • Is the rear bench split 2/1?

AI Chat Agent

Step 02

Per-Market Agent Rollout

Every storefront in its own language

One agent per country subdomain, from the Polish shop out to es, de, it, fr, ro, pt, hu, dk, sk, cz and at – same catalogue underneath. Spain, Germany and Italy alone now outweigh the home market.

What shoppers ask

  • Passen diese Bezüge auch auf den VW Transporter T5?
  • Hola, ¿tenéis las del Toyota Rav4 2026?
  • Aká je dodacia doba?

Measured in AskSpot

What the agent does in a month

1,917

conversations handled a month

61%

of chats come in after hours

12

markets, in the shopper's language

8

messages per conversation

Around the clock

Your busiest hours aren't nine to five

Each bar is the share of chats by hour of day, in local time. The shaded window is when a typical team is at their desks. Everything outside it is the agent working a shift no one else is on.

Mon–Fri 9–17, team at their desks00:0003:0006:0009:0012:0015:0018:0021:00
Staffed hours (39%)After hours (61%)

From real conversations

What Carmager shoppers actually ask

Three of the top four are the same question wearing different clothes: does this part fit my car. Specs, finding the right part and outright compatibility checks are 70% of everything asked – make, model, production year, trim, and whether the rear bench splits 2/1. Delivery is a distant fourth.

Product specs & features26.2%
Finding the right part22.6%
Fit & compatibility21.5%
Delivery & buying terms14.5%
Order status & changes6.6%
Returns5.6%
Accessories & spare parts4.0%
Out of stock1.7%

Based on tagged conversations over 30 days · about 8 messages each · 61% arriving outside business hours.

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Test before you trust

Worried AI will cost you customers?

You never flip a switch and hope. Every answer is checked by our AI, our specialists and your own team before launch – and if you want extra reassurance, you can go live after hours first.

Layer 01

Self-testing AI

Every reply is checked automatically against your catalog and your rules, so off-topic or off-brand answers are caught before anyone sees them.

Layer 02

Vetted by experts

Our specialists challenge it with all kinds of questions, drawing on experience from dozens of e-commerce projects we've run, then sign off on the quality.

Layer 03

Tested on staging

Your own managers get a private staging environment to try the chat end to end – ask anything, push the hardest cases – and approve it before go-live.

Layer 04

After-hours launch

Want extra reassurance? Optionally go live only outside working hours at first, review every answer and the full statistics, then expand when you're ready.

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