Case study

One AI agent,
three retail brands,
one shared desk

Szopex Sp. z o.o. is a Polish running and sneaker retail group that sells across three storefronts – sklepbiegacza.pl for running gear, warsawsneakerstore.com for sneakers, and skstore.eu – each on a different e-commerce platform, from its own custom Szopex build to Shopify.

4 min read

Sklep Biegacza Assistant
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Scale

3 storefronts on 3 platforms

Integrations

Shopify · Custom integration

Results

Key results across three stores

Measured in AskSpot over a 30-day window, pooled across all three storefronts. Footwear sells on advice and fit, so the agent’s job is to get the right shoe into the basket – and roughly one chat in nine goes on to check out.

16.5%

of chats add an item to the cart

58%

product recommendation click-through

11.7%

of chats end in a purchase

67%

of chats resolved

“Easy to use, with an intuitive panel – it takes the manual work off our team and delivers good results.”

Joanna C.

★★★★★

Joanna C.

Customer Service Manager, Szopex Sp. z o.o.

Before AskSpot

Three brands, three platforms, one support problem

Running gear and sneakers don’t sell themselves off a spec sheet. A runner wants to know which shoe suits their distance, their terrain and their foot; a sneaker buyer wants to know whether a size is coming back in stock and which store has it today. Those are expert questions, and they arrive at all hours – around half of them after the shop has closed.

Szopex sells across three separate storefronts on three different platforms – sklepbiegacza.pl on its own custom Szopex build, warsawsneakerstore.com on Shopify, and skstore.eu – each with its own catalogue, its own orders and, until now, its own support surface. And footwear is returned as often as it is advised on, so the same desk that recommends a shoe has to handle the exchange when the size turns out wrong.

Storefronts

three brands

Platforms

three, all different

What decides the sale

the right shoe, the right size

Help after closing

limited

Rollout

How Szopex rolled out AI chat

One agent, deployed across all three stores in the order a footwear purchase actually happens: match the shopper to the right shoe, get the size and the stock right, then carry the order and the return.

AI Chat Agent

Step 01

One Agent Across Three Storefronts

Same agent on Szopex, Shopify and skstore.eu

The same AI Chat Agent was connected to all three stores – sklepbiegacza.pl on its custom Szopex platform, warsawsneakerstore.com on Shopify, and skstore.eu – each reading its own live catalogue and orders, so one configuration serves three brands rather than three separate build-outs.

What shoppers ask

  • I’m looking for narrow women’s running shoes
  • Looking for New Balance 993 / 1500 / 574 in size 45
  • Are the Nike Ja 3 coming back in stock?

AI Chat Agent

Step 02

The Running-Shoe & Sneaker Advisor

Recommending by distance, terrain and fit

The catalogue was grounded on the things that actually pick a shoe – cushioning, stability, drop, width and use-case – so the agent turns “a wide women’s shoe with lots of cushioning for trail” into specific models, and can compare two of them side by side, instead of returning a category page.

What shoppers ask

  • Which wide running shoes would you recommend?
  • A women’s trail shoe with lots of cushioning
  • Would these be good for a half marathon?

AI Chat Agent

Step 03

Size, Stock & the Post-Sale Queue

Fit, in-store pickup, orders and returns

EU and US sizing including half sizes, live stock with in-store pickup by city, and order status, cancellations and returns were wired in across all three stores – so “EU 44 2/3 in Kraków?”, “where’s my order?” and “when do I get my refund?” are each answered end to end, not handed off.

What shoppers ask

  • Do you have EU 44 2/3 in the Kraków store?
  • What’s happening with my order?
  • When will I get my refund?

Measured in AskSpot

What the agent does in a month

3

shopper languages handled in chat

2,400+

conversations handled a month

50%

of chats come in after hours

8

messages per conversation

Around the clock

Your busiest hours aren't nine to five

Each bar is the share of chats by hour of day, in local time. The shaded window is when a typical team is at their desks. Everything outside it is the agent working a shift no one else is on.

Mon–Fri 9–17, team at their desks00:0003:0006:0009:0012:0015:0018:0021:00
Staffed hours (50%)After hours (50%)

From real conversations

What shoppers across the three stores ask

Half the desk is a running-shoe expert and half is the post-sale queue. Choosing the shoe leads – which model for this distance, this terrain, this foot – with order status and returns close behind, because footwear is bought and sent back on fit. Sizing, price and stock fill the rest. One agent handles all of it, in the shopper's own words, across all three stores.

Product advice & recommendation30.4%
Order & delivery status26.3%
Returns & exchange16.0%
Sizing & fit13.4%
Price, promo & payment8.6%
Availability & stock5.2%

Derived from conversation content across the three storefronts over a 30-day window – tagging is off, so the mix is inferred from the opening message. About 8 messages each · around half arriving after hours.

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Layer 01

Self-testing AI

Every reply is checked automatically against your catalog and your rules, so off-topic or off-brand answers are caught before anyone sees them.

Layer 02

Vetted by experts

Our specialists challenge it with all kinds of questions, drawing on experience from dozens of e-commerce projects we've run, then sign off on the quality.

Layer 03

Tested on staging

Your own managers get a private staging environment to try the chat end to end – ask anything, push the hardest cases – and approve it before go-live.

Layer 04

After-hours launch

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