spotIndustry
Automotive — motorcycle parts & rider gear
Scale
1.9M SKUs from 335+ brands
Modules
Markets
PL · DE · FR · HR
Languages
20 (PL · EN · SK · HR · DE …)
Results
Key results
Measured in AskSpot across 7,979 chats over 30 days on the Polish, German and French storefronts. The basket that comes back holds 2.7 items — a shopper who arrives for a float chamber leaves with the gasket and the cover too.
€48,300
in chat-driven orders a month
20%
of chats add an item to the cart
10%
of chats end in a purchase
87%
of chats resolved with no human
Before AskSpot
One part, somewhere in 1.9 million
A motorcycle parts catalogue is not a shop you browse. Someone arrives knowing they need a float chamber for a Simson S51, a clutch cable for a 2002 Yamaha XV1600, or fork seals for a WSK 125 — machines that stopped being made decades ago, sold alongside parts for a 2026 KTM. The question is never “what do you have”; it is “which of these is mine”, and the shopper often cannot tell from a product page.
Answering that used to take a person who knew the catalogue. It arrives on four storefronts and, once the e-mail queue is counted, in twenty languages — Slovak, Croatian, Lithuanian, Greek, Estonian and the rest of Europe alongside Polish, German and French. Two thirds of it lands outside office hours, in the evenings when people are actually in the garage.
Catalogue to know
1.9M SKUs
Brands to keep straight
335+
Languages to answer in
20
Help outside office hours
none
Rollout
How they rolled it out
Three steps, and the third one changed what the first two were for: once the e-mail queue took over the order admin, the chat was free to be a parts counter.
Step 01
Deep Catalogue Search
Which of these is my part
1.9 million SKUs indexed so the agent can propose a shortlist, read the spec back, and say plainly when the exact variant isn’t stocked rather than offer a near miss.
What shoppers ask
- Do you have a float chamber for a Simson S51?
- Fork seals for a WSK 125 B3?
- A clutch cable for a 2002 Yamaha XV1600
Step 02
Fitment & Spec Grounding
Advice a product page can’t give
Production ranges, stock levels and customer reviews joined the same answer — which is how the agent knows a Kymco magneto covers 2013–2023, and that a €0.53 gasket price is per piece.
What shoppers ask
- My 136-link chain is too short — 138 or 140?
- Is one resistor per indicator, or for both?
- Welchen DOT haben die Roller-Reifen?
Step 03
European Inbox Go-Live
Every storefront, one queue
Live across every storefront, answering in whatever language the buyer wrote in — twenty of them. Auto-resolution climbed from 23% in week one to 54% by week four.
What shoppers ask
- Kada išsiųsite šią siuntą?
- Zaboravio sam dodati još jedan proizvod
- Aveți piston Vertex pe stoc pentru TM Moto?
From real conversations
What Gmoto shoppers actually ask
Four topics carry 81% of everything asked, and all four are the same job: find my part in 1.9 million. Delivery and order status barely register here — that traffic goes to the inbox instead, which is exactly how the two channels were meant to split.
Based on 7,969 tagged conversations over 30 days · about 8 messages each · 65% arriving outside business hours.
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See every story
Every merchant we have measured — what shoppers asked, what the agent did, and the numbers it moved.
Browse them all →