Case study

How Twoje Meble fills 1 in 5 furniture carts

Twoje Meble is a Polish furniture retailer selling wardrobes, beds, sofas and dining sets online and from its showroom near Kraków, where most purchases are big-ticket and carefully considered.

5 min read

Twoje Meble Assistant
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Scale

200k visits a month

Platform

Custom integration

Sales the agent assisted

What the agent helped add to the cart

Shoppers use the agent to choose — and it moves them to the decision. Every figure here is the agent’s own measured contribution to the cart.

1 in 5

chats end with an add to cart

€334k

of furniture added to the cart a month

€270

average item the AI helped add

9

messages of advice to get there

Before AskSpot

A showroom’s worth of questions, arriving at all hours

Furniture is a considered purchase. Shoppers want exact dimensions, what’s in the set, whether a piece matches what they already own, and how long delivery takes. On the shop floor a salesperson answers all of it — but online those same questions pile up, and 4 in 10 arrive after the showroom has closed.

Answering each one needs the catalog at hand: specs, finishes, stock, lead times. Without that, a shopper who can’t get a straight answer at 9pm simply closes the tab.

Sales channels

Online + showroom

Busiest enquiry window

after 6pm

Help outside showroom hours

none

Rollout

How they rolled it out

One agent, set up in stages — the catalog first, then guided advice, then the order and delivery questions that follow. Every answer comes from Twoje Meble’s own product data.

AI Sales Agent

Step 01

Catalog & specs

Dimensions, finishes, what’s in the set

The full furniture catalog went in first, so the agent answers specs from the product pages themselves — down to citing the assembly guide for a wardrobe’s interior.

What shoppers ask

  • Is the slatted frame included?
  • Can I see inside this wardrobe?
  • Can I get this in another colour?

AI Sales Agent

Step 02

Guided advice

Finding the right piece

Budget-led search and “match my collection” requests, answered against the live catalog — the agent proposes a piece, links it, and adds it to the cart.

What shoppers ask

  • I’m looking for a chest of drawers
  • Match a wardrobe to my Miro bed
  • A shelf unit in black onyx?

AI Sales Agent

Step 03

Orders & delivery

Lead times, payments, tracking

The questions that follow a big-ticket order — 6-week made-to-order lead times, installment plans, cash on delivery, and where the parcel is — pulled from the order and payment systems.

What shoppers ask

  • Do I really wait 6 weeks?
  • Can I pay in installments?
  • Where’s my order?

Measured in AskSpot

What the agent does in a month

18.5%

of chats add an item to the cart

88%

of chats resolved with no human

2,057

conversations handled a month

41%

of chats come in after hours

From real conversations

What Twoje Meble shoppers actually ask

Choosing the piece dominates: dimensions, materials, what's in the set, and "which one fits my room?" Specs and finding-the-right-piece together are two-thirds of tagged chats — the showroom-floor questions, answered at any hour.

Specs & fit41.6%
Finding the right piece25.7%
Delivery & buying terms19.3%
Discounts & promotions5.0%
Accessories & spare parts4.2%
Order status & changes4.2%

Based on 2,056 tagged conversations over 30 days · about 9 messages each · 41% arriving after the showroom closes.

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